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BeginnerDigital Marketing8 weeks
Certificate IncludedCertificate EligibleUcanly certificate

Digital Marketing and Growth Strategy: Beginner

Go from zero to your first real campaign and customers: SEO, content, paid ads, email, and a live results defense.

Duration
8 weeks
Level
Beginner
Content
48 lessons
8 modules · 14 h 23 min
Certificate
Included
On completion
Access
Fee by email
Or take the free aptitude test

What you'll learn

Explain the marketing funnel and how businesses actually make money from marketing
Build customer personas and a positioning and messaging framework from real research
Write persuasive copy and produce a sustainable content calendar
Perform keyword research and on page and technical SEO optimization
Build a real SEO and content engine and measure genuine organic performance
Run Google Ads and Meta Ads campaigns with effective creative and budget management
Build landing pages with conversion rate optimization and full Google Analytics 4 tracking
Use Generative AI to accelerate content production, ad copy, and campaign analysis
Run a full go to market campaign with a real budget and defend measured CAC and ROI

Who this course is for

  • College students and freshers aiming for a career in digital marketing
  • Absolute beginners who want a clear, guided path into marketing
  • Non marketing graduates looking to switch into growth or marketing roles
  • Small business owners and freelancers wanting practical marketing skills
  • Anyone preparing for digital marketing internships and entry level placements

Skills you'll gain

Digital MarketingGrowth StrategyMarketing FunnelCustomer PersonaBrand PositioningContent MarketingCopywritingSEOKeyword ResearchOn Page SEOTechnical SEOBacklinksGoogle Search ConsoleGoogle AdsMeta AdsPerformance MarketingPaid AdvertisingCost Per AcquisitionSocial Media MarketingEmail MarketingLanding PagesConversion Rate OptimizationGoogle Analytics 4Google Tag ManagerAttributionGo to MarketAI for MarketingBeginner Digital Marketing

This course includes

Live mentor led Ucanly sessions plus self paced recorded content
A minor project building and measuring a real, live SEO and content engine by week five
A major project running a full campaign with a real budget by week eight
Direction toward Google Ads and Google Analytics certification
Ucanly portfolio review, marketing resume and campaign portfolio guidance, and a personalized roadmap to the Intermediate level
Lifetime access to course materials and future updates
Certificate of Completion from Ucanly

Course content

8 modules · 48 lessons · 14 h 23 min

Digital marketing foundations, audience positioning and brand, content marketing and copywriting, search engine optimization, a minor project building a real SEO and content engine, paid advertising and performance marketing, social email analytics and conversion, and a major project running a full campaign with real budget.

Requirements

  • A computer (Windows, macOS, or Linux) with a reliable internet connection
  • No marketing, design, or technical background required, basic internet literacy is enough
  • Basic comfort using a computer and browsing the internet
  • Curiosity, consistency, and a willingness to build things by doing

About this course

Kickstart your journey into digital marketing with this beginner friendly program from Ucanly, requiring no marketing, design, or technical background. This course takes you from understanding the marketing funnel to running a full campaign with a real budget, with mentor guidance at every step. You will learn audience research and brand positioning, content marketing and copywriting, and SEO including keyword research, on page optimization, and technical SEO. In your minor project in week five, you will build a real SEO and content engine, publishing an optimized page live and measuring genuine organic performance in Google Search Console. You will then learn paid advertising with Google Ads and Meta Ads, email marketing, conversion rate optimization, and Google Analytics 4 tracking, before your major project in week eight: a full go to market campaign run with a real budget across paid, organic, and email, with a landing page, tracking, measured CAC and conversions, and a live results defense to Ucanly mentors. Every business on earth needs customers, and the people who can genuinely acquire them profitably are the hardest to replace in any company.

Earn a Ucanly certificate

Complete this course to earn a Ucanly certificate with its own page and QR code. Save it as a PDF, share its link, or add it to the certifications on your LinkedIn profile.

Certificate IncludedCertificate EligibleUcanly certificate

Frequently asked questions

No, this course starts from absolute zero. Basic internet literacy is enough, and we teach every tool and skill you need along the way.

Yes, your minor project is a live SEO and content engine with real published pages and measured search performance, and your major project is a full go to market campaign run with a real budget.

Yes, you will use Generative AI for content production, ad copy variants, keyword and competitor research, and campaign analysis throughout the course.

Yes, you will receive a Certificate of Completion from Ucanly once you finish the course, along with direction toward Google Ads and Google Analytics certification.