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Go from zero to your first real campaign and customers: SEO, content, paid ads, email, and a live results defense.
8 modules · 48 lessons
Digital marketing foundations, audience positioning and brand, content marketing and copywriting, search engine optimization, a minor project building a real SEO and content engine, paid advertising and performance marketing, social email analytics and conversion, and a major project running a full campaign with real budget.
Kickstart your journey into digital marketing with this beginner friendly program from Ucanly, requiring no marketing, design, or technical background. This course takes you from understanding the marketing funnel to running a full campaign with a real budget, with mentor guidance at every step. You will learn audience research and brand positioning, content marketing and copywriting, and SEO including keyword research, on page optimization, and technical SEO. In your minor project in week five, you will build a real SEO and content engine, publishing an optimized page live and measuring genuine organic performance in Google Search Console. You will then learn paid advertising with Google Ads and Meta Ads, email marketing, conversion rate optimization, and Google Analytics 4 tracking, before your major project in week eight: a full go to market campaign run with a real budget across paid, organic, and email, with a landing page, tracking, measured CAC and conversions, and a live results defense to Ucanly mentors. Every business on earth needs customers, and the people who can genuinely acquire them profitably are the hardest to replace in any company.
Complete this course to earn a verified Ucanly certificate you can add to your profile, share on LinkedIn, and showcase to employers as proof of the skills you've built.
No, this course starts from absolute zero. Basic internet literacy is enough, and we teach every tool and skill you need along the way.
Yes, your minor project is a live SEO and content engine with real published pages and measured search performance, and your major project is a full go to market campaign run with a real budget.
Yes, you will use Generative AI for content production, ad copy variants, keyword and competitor research, and campaign analysis throughout the course.
Yes, you will receive a Certificate of Completion from Ucanly once you finish the course, along with direction toward Google Ads and Google Analytics certification.