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IntermediateDigital Marketing8 weeks
Certificate IncludedCertificate EligibleUcanly certificate

Digital Marketing and Growth Strategy: Intermediate

Go from marketer to growth professional: growth models, attribution, conversion optimization, retention automation, and AI marketing.

Duration
8 weeks
Level
Intermediate
Content
48 lessons
8 modules · 15 h 4 min
Certificate
Included
On completion
Access
Fee by email
Or take the free aptitude test

What you'll learn

Build a growth model using the AARRR funnel, unit economics, and North Star metrics
Master GA4 at depth, attribution modelling, and server side tracking
Run advanced Google Ads and Meta Ads campaigns with creative testing and audience strategy at scale
Design and run rigorous A/B tests and behavioral analytics based conversion optimization
Run a real conversion optimization engagement with measured lift and a costed recommendation
Build retention and lifecycle automation with segmentation and churn win back flows
Build SEO at scale with topical authority and adapt to AI search and answer engines
Use Generative AI for creative testing at scale and build AI analytics and reporting agents
Build and run a full multi channel growth system with measured LTV to CAC and a live growth review

Who this course is for

  • Beginner level graduates ready to move into growth marketing roles
  • Marketers who want structured, performance and growth engineering skills
  • Professionals preparing for performance marketing and growth interviews
  • Anyone who wants hands on experience building a full multi channel growth system

Skills you'll gain

Intermediate Digital MarketingGrowth MarketingGrowth StrategyAARRR FunnelUnit EconomicsCAC LTVNorth Star MetricMarketing AnalyticsGA4Attribution ModellingServer Side TrackingLooker StudioPerformance MaxAdvanced Meta AdsCreative TestingConversion Rate OptimizationAB TestingLanding Page OptimizationRetention MarketingLifecycle AutomationEmail AutomationChurnMarketing AutomationTopical AuthorityAI Search SEOAI for MarketingLTV to CAC

This course includes

Live mentor led Ucanly sessions plus self paced recorded content
A minor project running a real conversion optimization engagement with measured lift by week five
A major project building and running a full multi channel growth system by week ten
Direction toward Google Ads, GA4, and Meta Blueprint certification
Ucanly portfolio review, mock performance marketing and growth interviews, and a personalized roadmap to Advanced
Lifetime access to course materials and future updates
Certificate of Completion from Ucanly

Course content

8 modules · 48 lessons · 15 h 4 min

Growth thinking and the full funnel, marketing analytics and attribution, advanced performance marketing, conversion rate optimization and experimentation, a minor project optimizing a real funnel, retention automation and lifecycle marketing, SEO at scale and AI marketing, and a major project building a multi channel growth system.

Requirements

  • Completion of the Beginner level, or working experience running campaigns, SEO, and basic analytics with real results
  • A computer with a reliable internet connection
  • Comfort with basic Google Ads, Meta Ads, and Google Analytics concepts

About this course

Level up from marketer to growth professional. This intermediate program from Ucanly takes practitioners with working experience running campaigns, SEO, and basic analytics into growth engineering: the AARRR funnel, unit economics for marketers, and North Star metrics, plus GA4 at depth, attribution modelling, and server side tracking for a cookieless future. You will run advanced Google Ads and Meta Ads campaigns with creative testing at scale, and rigorous conversion rate optimization with A/B testing and behavioral analytics. In your minor project in week five, you will run a complete conversion and funnel optimization engagement with instrumented tracking, three live experiments, measured lift, and a costed recommendation. You will build retention and lifecycle automation, SEO at scale with topical authority, and AI powered marketing workflows including AI reporting agents. You will graduate having built a full multi channel growth system in your week ten major project, run with real budget, including attribution, marketing automation, retention flows, an AI reporting layer, measured LTV to CAC, and a live growth review with Ucanly mentors.

Earn a Ucanly certificate

Complete this course to earn a Ucanly certificate with its own page and QR code. Save it as a PDF, share its link, or add it to the certifications on your LinkedIn profile.

Certificate IncludedCertificate EligibleUcanly certificate

Frequently asked questions

It is recommended, but working experience running campaigns, SEO, and basic analytics with real results is sufficient to start.

Yes, your minor project is a complete conversion and funnel optimization engagement with instrumented tracking, three live experiments run on real traffic, measured lift, and a costed recommendation.

You will use AI for creative and copy testing at scale, build AI analytics and reporting agents, and adapt SEO strategy for AI search and answer engines.

A full multi channel growth system built and run with real budget, including attribution, marketing automation, retention flows, an AI reporting layer, measured LTV to CAC, and a live growth review with Ucanly mentors.