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Go from marketer to growth professional: growth models, attribution, conversion optimization, retention automation, and AI marketing.
8 modules · 48 lessons
Growth thinking and the full funnel, marketing analytics and attribution, advanced performance marketing, conversion rate optimization and experimentation, a minor project optimizing a real funnel, retention automation and lifecycle marketing, SEO at scale and AI marketing, and a major project building a multi channel growth system.
Level up from marketer to growth professional. This intermediate program from Ucanly takes practitioners with working experience running campaigns, SEO, and basic analytics into growth engineering: the AARRR funnel, unit economics for marketers, and North Star metrics, plus GA4 at depth, attribution modelling, and server side tracking for a cookieless future. You will run advanced Google Ads and Meta Ads campaigns with creative testing at scale, and rigorous conversion rate optimization with A/B testing and behavioral analytics. In your minor project in week five, you will run a complete conversion and funnel optimization engagement with instrumented tracking, three live experiments, measured lift, and a costed recommendation. You will build retention and lifecycle automation, SEO at scale with topical authority, and AI powered marketing workflows including AI reporting agents. You will graduate having built a full multi channel growth system in your week ten major project, run with real budget, including attribution, marketing automation, retention flows, an AI reporting layer, measured LTV to CAC, and a live growth review with Ucanly mentors.
Complete this course to earn a verified Ucanly certificate you can add to your profile, share on LinkedIn, and showcase to employers as proof of the skills you've built.
It is recommended, but working experience running campaigns, SEO, and basic analytics with real results is sufficient to start.
Yes, your minor project is a complete conversion and funnel optimization engagement with instrumented tracking, three live experiments run on real traffic, measured lift, and a costed recommendation.
You will use AI for creative and copy testing at scale, build AI analytics and reporting agents, and adapt SEO strategy for AI search and answer engines.
A full multi channel growth system built and run with real budget, including attribution, marketing automation, retention flows, an AI reporting layer, measured LTV to CAC, and a live growth review with Ucanly mentors.