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BeginnerPsychology and Behavioural Science8 weeks
Certificate IncludedCertificate EligibleUcanly certificate

Psychology and Behavioural Science: Beginner

From zero to your first behavioural research study: how the mind works, cognitive bias, research methods, and a designed behavioural intervention.

Duration
8 weeks
Level
Beginner
Content
47 lessons
8 modules · 13 h 37 min
Certificate
Included
On completion
Access
Fee by email
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What you'll learn

Understand psychology as a science, the major schools of psychological thought, and research ethics and consent
Understand how the brain shapes behaviour, classical and operant conditioning, and habit formation and change
Understand dual process thinking, heuristics, cognitive biases, and how perception constructs reality
Understand social influence, group identity, persuasion, personality differences, and development across the lifespan
Run a complete behavioural observation and survey study with an ethically designed instrument and honest findings
Understand behavioural economics, prospect theory, choice architecture, nudges, and the ethics of influence
Apply behavioural science to organisations, consumer behaviour, user research, and technology and AI trust
Use Generative AI for literature review, survey design critique, and qualitative synthesis responsibly
Diagnose a real world behaviour problem and design an evidence based, testable behavioural intervention

Who this course is for

  • Absolute beginners who want a clear, guided path into psychology and behavioural science
  • Graduates from any stream aiming for careers in research, UX, people analytics, HR, or marketing
  • Anyone considering higher study in psychology or behavioural science
  • Anyone who wants a rigorous, ethical framework for understanding why people behave the way they do

Skills you'll gain

PsychologyBehavioural ScienceCognitive PsychologySocial PsychologyResearch MethodsSurvey DesignObservation StudyResearch EthicsInformed ConsentHabit FormationBehaviour ChangeCognitive BiasHeuristicsDecision MakingBehavioural EconomicsNudge TheoryChoice ArchitectureProspect TheoryConsumer BehaviourUser ResearchOrganisational BehaviourMotivationPersonalityApplied PsychologyBeginner Psychology

This course includes

Live mentor led Ucanly sessions plus self paced recorded content, fully online
All practical work done through ethical research studies, case analysis, and simulated applied scenarios
A minor project running a complete ethical behavioural research study with real data by week six
A major project diagnosing a behaviour problem and designing a tested intervention by week eight
Ucanly portfolio review, resume guidance for research, UX, HR, and marketing paths, and higher study direction
A personalized roadmap to the Intermediate level and Certificate of Completion from Ucanly

Course content

8 modules · 47 lessons · 13 h 37 min

Getting started in psychology and behavioural science, the brain learning and behaviour, cognition judgement and bias, social personality and developmental psychology, a minor project running a behavioural research study, behavioural economics and decision making, applied behavioural science at work, and a major project designing a behavioural intervention.

Requirements

  • None. No psychology, science, or statistics background required, open to any graduate from any stream
  • A computer with a reliable internet connection
  • Curiosity, consistency, and a willingness to question your own assumptions about people

About this course

Psychology and Behavioural Science with Ucanly, Level 1 Beginner, takes you from zero to your first behavioural research study. This is an educational program in psychology and behavioural science. It is not clinical training and it does not qualify anyone to diagnose, counsel, or treat any person. In India, clinical psychology practice requires RCI recognised qualification and registration, and counselling and therapy require appropriate professional training. Nothing in this course is mental health advice, and if you or someone you know is struggling, please reach out to a qualified mental health professional. Every product, workplace, policy, and market is ultimately a question about human behaviour, and organisations increasingly hire people who genuinely understand behaviour, research, consumer insight, and behavioural strategy. You will learn how the brain shapes behaviour, cognitive biases and heuristics, and social, personality, and developmental psychology. In your minor project in week six, you will run a complete behavioural observation and survey study, with a research question, an ethically designed instrument, real collected data, basic analysis, and an honest findings report. You will then learn behavioural economics and applied behavioural science at work, before your major project in week eight: a full applied behavioural science project that diagnoses a real world behaviour problem, designs an evidence based intervention, defines how it would be tested, and is presented and defended live to Ucanly mentors.

Earn a Ucanly certificate

Complete this course to earn a Ucanly certificate with its own page and QR code. Save it as a PDF, share its link, or add it to the certifications on your LinkedIn profile.

Certificate IncludedCertificate EligibleUcanly certificate

Frequently asked questions

No. This is an educational program in psychology and behavioural science. It is not clinical training and it does not qualify anyone to diagnose, counsel, or treat any person. In India, clinical psychology practice requires RCI recognised qualification and registration, and counselling and therapy require appropriate professional training. Nothing in this course is mental health advice, and if you or someone you know is struggling, please reach out to a qualified mental health professional.

No, this course requires no psychology, science, or statistics background, and is open to any graduate from any stream.

Yes, your minor project is a complete behavioural observation and survey study, with a research question, an ethically designed instrument, real collected data, basic analysis, and an honest findings report, defended to your Ucanly mentor.

A full applied behavioural science project that diagnoses a real world behaviour problem, designs an evidence based intervention grounded in published research, defines how it would be tested, and is presented and defended live to Ucanly mentors.