Digital Marketing Executive
About the role
A Digital Marketing Executive is responsible for planning, executing, and optimizing digital marketing campaigns to increase brand awareness, generate qualified leads, drive website traffic, and improve customer engagement. This role works across multiple online channels, including social media, search engines, email marketing, content marketing, and paid advertising, while tracking campaign performance and continuously improving results through data-driven strategies.
At Ucanly, the Digital Marketing Executive will collaborate with the product, design, content, and sales teams to promote AI-powered education solutions, support user acquisition, and contribute to business growth through innovative digital marketing initiatives. The ideal candidate is creative, analytical, and passionate about leveraging digital channels to achieve measurable marketing objectives.
About Ucanly
Ucanly is an AI powered career platform helping students and early professionals plan their career path with an AI mentor, personalized learning roadmaps, hire readiness scoring, curated courses, a jobs board, and freelance and consulting opportunities. We're a small, fast moving team based in Bengaluru building tools we wish we'd had when we started our own careers.
What you'll be doing
- Plan, execute, and optimize digital marketing campaigns across multiple online channels.
- Manage and grow the company's social media presence on platforms such as LinkedIn, Instagram, Facebook, X, and YouTube.
- Create, schedule, and publish engaging marketing content, including posts, blogs, emails, and landing pages.
- Execute paid advertising campaigns using platforms like Google Ads, Meta Ads, and LinkedIn Ads.
- Monitor campaign performance using analytics tools and prepare regular performance reports with actionable insights.
- Improve website traffic and search engine rankings through SEO best practices and keyword optimization.
- Manage email marketing campaigns, lead nurturing workflows, and marketing automation initiatives.
- Collaborate with the design, product, and sales teams to create compelling marketing materials and promotional campaigns.
- Conduct market research, competitor analysis, and identify emerging digital marketing trends to improve campaign effectiveness.
- Track key performance metrics such as website traffic, lead generation, conversion rates, customer acquisition cost (CAC), and return on ad spend (ROAS), while continuously optimizing campaigns to achieve business goals.
What we're looking for
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- 0–2 years of experience in digital marketing, performance marketing, or a similar role (Freshers with relevant internships are encouraged to apply).
- Basic understanding of SEO, SEM, social media marketing, email marketing, and content marketing.
- Familiarity with digital marketing tools such as Google Analytics, Google Ads, Meta Ads Manager, Search Console, Canva, or similar platforms.
- Knowledge of keyword research, campaign optimization, and lead generation strategies.
- Strong written and verbal communication skills with excellent attention to detail.
- Basic analytical skills with the ability to interpret marketing metrics and generate actionable insights.
- Creative mindset with the ability to develop engaging marketing campaigns and content ideas.
- Ability to manage multiple projects, meet deadlines, and work in a fast-paced startup environment.
- Proficiency in Microsoft Excel/Google Sheets and presentation tools.
- Strong problem-solving skills, willingness to learn, and adaptability to changing marketing trends.
- Passion for digital marketing, technology, AI, and the EdTech industry.