Performance Marketing Specialist
About the role
A Performance Marketing Specialist is responsible for planning, executing, optimizing, and scaling digital marketing campaigns across paid channels to generate high-quality leads, customer acquisitions, and measurable business growth. The role focuses on data-driven marketing, campaign performance, ROI optimization, and continuous experimentation to maximize results while maintaining cost efficiency. The specialist collaborates closely with the content, design, product, and sales teams to achieve business objectives through digital marketing strategies.
About Ucanly
Ucanly is an AI powered career platform helping students and early professionals plan their career path with an AI mentor, personalized learning roadmaps, hire readiness scoring, curated courses, a jobs board, and freelance and consulting opportunities. We're a small, fast moving team based in Bengaluru building tools we wish we'd had when we started our own careers.
What you'll be doing
- Plan, execute, and manage paid marketing campaigns across Google Ads, Meta (Facebook & Instagram), LinkedIn, YouTube, and other digital platforms.
- Optimize campaigns to improve ROI, ROAS, CTR, CPC, CPL, CPA, and overall marketing performance.
- Conduct keyword research, audience targeting, and competitor analysis to maximize campaign effectiveness.
- Create, monitor, and optimize search, display, video, shopping, and social media advertising campaigns.
- Perform A/B testing on ad creatives, landing pages, audiences, and campaign strategies to improve conversions.
- Track campaign performance using Google Analytics (GA4), Google Tag Manager (GTM), Meta Pixel, and other analytics tools.
- Generate high-quality leads and customer acquisitions while maintaining target acquisition costs.
- Prepare daily, weekly, and monthly performance reports with actionable insights and recommendations.
- Collaborate with the content, design, product, and sales teams to develop high-converting marketing campaigns.
- Manage advertising budgets efficiently and allocate spending based on campaign performance.
What we're looking for
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 1–3 years of experience in performance marketing, digital marketing, or paid advertising.
- Hands-on experience with Google Ads, Meta Ads Manager, LinkedIn Ads, and YouTube Ads.
- Strong understanding of Google Analytics 4 (GA4), Google Tag Manager (GTM), Meta Pixel, and conversion tracking.
- Knowledge of SEO, SEM, remarketing, display advertising, and marketing funnels.
- Experience in lead generation, customer acquisition, and campaign optimization.
- Ability to analyze campaign performance using metrics such as ROAS, ROI, CTR, CPC, CPA, CPL, and Conversion Rate.
- Proficiency in Excel/Google Sheets and marketing reporting dashboards.
- Strong analytical, problem-solving, and decision-making skills.
- Excellent written and verbal communication skills.
- Ability to manage multiple campaigns and meet deadlines in a fast-paced startup environment.