Digital Marketing and Growth Strategy: Beginner
Go from zero to your first real campaign and customers: SEO, content, paid ads, email, and a live results defense.
- Beginner
- 8 weeks
Collection
Marketing is shifting towards performance and analytics skills. This collection covers how digital channels work, how marketing strategy is built, and how products grow, with practical assignments.
Students from commerce, management, arts and engineering backgrounds interested in digital marketing, growth, content or product roles.
Research note: the TeamLease EdTech Career Outlook report for the first half of 2026 found employers moving to skills first hiring, with proof of work such as projects and portfolios valued over resumes alone.
Go from zero to your first real campaign and customers: SEO, content, paid ads, email, and a live results defense.
Go from zero to your first real marketing strategy: customers, competitors, positioning, the marketing mix, and a complete go to market plan.
Go from zero to your first product portfolio: user research, strategy, PRDs, roadmaps, and a real product case study.
Go from marketer to growth professional: growth models, attribution, conversion optimization, retention automation, and AI marketing.
A guided set of courses for students who want to work with AI: foundations, machine learning and applied AI, in a sensible order.
4 courses
Courses for analyst roles across IT, BFSI, consulting and operations: Python for data, business analytics and data science foundations.
4 courses
A set of courses for the infrastructure side of tech: cloud computing, DevOps practices and cybersecurity foundations.
4 courses
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