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Digital Marketing and Growth

Courses for performance led marketing and growth roles: digital marketing, strategic marketing and product thinking. 4 courses

Marketing is shifting towards performance and analytics skills. This collection covers how digital channels work, how marketing strategy is built, and how products grow, with practical assignments.

Who this is for

Students from commerce, management, arts and engineering backgrounds interested in digital marketing, growth, content or product roles.

How to use this collection

  1. Start with Digital Marketing and Growth Strategy at beginner level.
  2. Take Strategic Marketing to understand positioning and planning.
  3. Run a small real campaign or case study for a local business or college club and document the results.

Free resources to start with

Research note: the TeamLease EdTech Career Outlook report for the first half of 2026 found employers moving to skills first hiring, with proof of work such as projects and portfolios valued over resumes alone.

Courses in this collection

  • Strategic Marketing: Beginner

    Go from zero to your first real marketing strategy: customers, competitors, positioning, the marketing mix, and a complete go to market plan.

    CourseFee by email
    • Beginner
    • 8 weeks
  • Product Management: Beginner

    Go from zero to your first product portfolio: user research, strategy, PRDs, roadmaps, and a real product case study.

    CourseFee by email
    • Beginner
    • 8 weeks
  • AI and Automation Skills

    A guided set of courses for students who want to work with AI: foundations, machine learning and applied AI, in a sensible order.

    4 courses

  • Data and Business Intelligence

    Courses for analyst roles across IT, BFSI, consulting and operations: Python for data, business analytics and data science foundations.

    4 courses

  • Cloud, DevOps and Security

    A set of courses for the infrastructure side of tech: cloud computing, DevOps practices and cybersecurity foundations.

    4 courses

Not sure where to start?

Take the free aptitude test, or look through every course in the catalogue.