Who this is for
Students and graduates from any stream who want to market products and brands online.
What you learn
Marketing basics, SEO, content and social media marketing, Google and Meta ads, email marketing, Google Analytics, and planning and measuring a campaign.
How it runs
Three months, one phase each: training, an internship project, then a capstone project and career preparation. Every plan has the same lessons, projects and certificates. The Live plan adds live sessions and doubt-clearing sessions. The Career plan adds placement assistance, mock interviews with a person, a resume and LinkedIn review and a session with the founding team.
What you finish with
A finished campaign plan with content, a budget and the measures you would track, presented as a case study. You also get a programme completion certificate and an internship completion certificate. Placement assistance, where your plan includes it, comes with no job guarantee.